The InstantReality X3D exporter for 3dsMax can now directly export to HTML/XHTML. Daily beta builds are now available for Windows XP, Windows Vista and Windows 7 32 and 64 Bit. The package contains versions for Max 2008, 2009 and 2010.
ftp://ftp.igd.fraunhofer.de/outgoing/irbuild/InstantExport/
Bugs should be reported in the instantReality forum: